4 Reasons Why Wildlife GPS Cost Thousands
For those who are wondering why wildlife GPS is often very expensive, here are 4 factors that drive our prices.
- One income stream. For telemetry companies, revenue generated is from the sale of hardware only. Unlike cellular phone companies that generate revenue through monthly service fees.
- Customization. Not knowing for what species the sale will be made, we can’t stock product so we build to order and that drives up the cost.
- No economy of scale. “Ramping up production” here may mean a whopping 20 wildlife GPS units to produce for an order. In terms of reducing production costs, manufacturing in these quantities doesn’t help.
- Massive overhead. The cost of a wildlife GPS collar is more than the sum of its parts. Don’t forget these other costs: labor comes in at #1 and normal overhead items such as advertising, insurance, R&D, rent, taxes… oy… taxes… don’t get me started and a warranty.
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